Pinnacle Home Care is a full-service, clinically owned and operated home healthcare company servicing the state of Florida. With over 200,000 patients cared for since 2003 and recognition as a top workplace in 2021 and 2022 by the Tampa Bay Times, Pinnacle is known for providing exceptional care for its patients and employees alike.

Keeping clinicians connected and engaged as the company grows

Pinnacle stands out as an incredible workplace in the healthcare industry, where almost half of all workers experience burnout. To maintain Pinnacle’s high bar for excellence, the team knew there was an opportunity to better recognize and engage their 1,300+ field-based clinicians.

After all, 83% of employees find recognition motivating, and 77% say it makes them more productive and engaged. And regular communication and check-ins play a crucial part in making it happen.

However, staying connected with all of Pinnacle’s field-based clinicians became increasingly difficult for a dispersed workforce operating in the #1 retirement state, where demand for home health care outpaces the supply of registered clinicians and home health aides.

To maintain a constant line of communication with the team, Dan Kefgen, CPO at Pinnacle Home Care, knew they needed to meet clinicians where they're at: in their patients' homes, where they're reachable only by cell phones.

“We needed a tool to help keep us consistently connected with our clinicians. After looking at many platforms, Perry stood out because it was not only easy to use, but could be customized to our company's needs.” – Dan Kefgen, Chief People Officer at Pinnacle

Engaging clinicians where they’re at with Perry’s mobile app

Perry’s intuitive mobile app offers Pinnacle a low-lift, high-impact way to connect with its field-based clinicians. With it, the People Operations team can quickly and effectively communicate important company need-to-knows to clinicians, regardless of where they’re based.

They can also automatically recognize the behaviors that make Pinnacle a leading healthcare provider, like taking a more personalized approach to care. 

• Social Feed. Pinnacle’s leadership team now has a digital bulletin board to share FYIs, answer FAQs, and celebrate achievements with their clinicians. For instance, Dan’s team often uses this space to amplify patient compliments, so clinicians know exactly how their work improves people’s lives.
• Perry Points. To build a culture of appreciation, Pinnacle automatically awards clinicians spot points for events like Nurses Appreciation Day or to thank employees who go above and beyond. Employees can then track how many points they've earned within the mobile app and, with enough points earned, redeem their rewards as gift cards to 50+ leading retailers.
• Missions. Aiming to reinforce Pinnacle’s standards of care, Dan’s team set up Missions that gamify the tasks that clinicians are responsible for every day. For example, one mission awards 50 points for reading an educational tip (which Pinnacle calls “PinnTips”). Clinicians can complete these missions daily to earn additional Perry Points, incentivizing them to build a habit of the targeted behaviors.

Best of all, Perry’s white-label, branded experience — which Pinnacle calls “Pinnit” — reinforces that clinicians can trust the platform. As a result, employees adopted the program faster, making it easier for Pinnacle to stay in touch with all its clinicians, even when they’re out in the field. 

“When we first launched Perry, early adopters raved about how the Pinnit program made them feel more appreciated and the gift cards they had earned. This word-of-mouth feedback spread like wildfire, getting more of our staff to sign up and participate.” – Dan Kefgen, Chief People Officer at Pinnacle

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Maintaining 81.5% employee engagement long after 90 days

Leaning on their VP of Human Resources, Victoria Giuliani, Pinnacle successfully rolled out Perry during Nurses Week 2024 by awarding a 1,000-point incentive to any employee who signed up. As a result, 1,134 clinicians joined the Pinnit program before the week was over. 

Today, more than 1,000 workers participate in the program daily, enabling Pinnacle to streamline communications and strategically bolster their team's culture:

• 82% clinician adoption in the first 90 days
• 800+ employees redeemed points for gift cards in the first 90 days
• 81.5% clinician engagement after the 90-day mark
• 82% of employees report a sentiment score of 4+ out of 5

“There’s an incredible amount of excitement from our offices on the next phase, which will be the ability to incentivize the staff with enhanced rewards.” – Victoria Giuliani, VP of Human Resources at Pinnacle

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